Impressions of today’s 'Gerber' Areal
Today: unique architecture meets top premium brands
The unique architecture of the buildings alongside the river Erms – lovingly called “Erms buildings” – are not the only highlight of Gerber Areal.
At top premium brands, lovers of fashion, jeans and accessories can shop to their heart’s content: popular brands such as Levi’s, Guess, Lacoste, Swarovski, Fossil and many others offer their products here.
Don’t miss the personalisation service at Levi’s and get your new favourite piece beautified to your personal taste.
In the past: The foundations for today’s Outletcity
Have you just crossed over the river flowing through OUTLETCITY? It played a significant role in the history of Gerber Areal.
Water from the Erms river was essential for the textile mills, tanneries and dye works formerly situated here, as it provided not only water but also a source of power for their operations.
Consequently, in the middle of the 19th century, this site became Metzingen's first industrial area.
Thanks to the small but powerful Erms river, the transformation of raw animal hides into exclusive shoes, clothing and accessories was made possible.
Never would the tanners have guessed that the foundation of OUTLETCITY METZINGEN would be laid in their quarter:
In 1938, the clothing manufacturer and outlet pioneer Hugo Boss moved into the heart of the quarter.
Production in the former textile mill on Kanal Straße continued until 1974. Here was also the site of the first Hugo Boss factory outlet.
Since then ever more outlet stores have moved to the surrounding area, confirming Metzingen's reputation as an international fashion metropolis.
Have you just crossed over a river flowing through OUTLETCITY? It played a significant role in the history of the Gerber Areal. Water from the Erms river was essential for the textile mills, tanneries and dye works formerly situated here as it provided not only water but also a source of power for their operations.
Consequently, in the middle of the 19th century, this site became Metzingen's first industrial area.
Thanks to the small but powerful Erms river, the transformation of raw animal hides into exclusive shoes, clothing and accessories was made possible.
Never would the tanners have guessed that the foundation of OUTLETCITY METZINGEN would be laid in their quarter:
In 1938, the clothing manufacturer and outlet pioneer Hugo Boss moved into the heart of the quarter. Production in the former textile mill on Kanal Straße continued until 1974.
Here was also the site of the first Hugo Boss factory outlet. Since then ever more outlet stores have moved to the surrounding area, confirming Metzingen's reputation as an international fashion metropolis.
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