Mido watches: function and timeless design

Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure». Mido’s ambition is to produce watches that possess characteristics typical of the quality and careful craftsmanship of a Swiss watch, namely timepieces endowed with mechanical movements that are wound either by hand or automatically. Timelessness is the hallmark of its image, which aims to be clean-cut and refined. Mido’s philosophy is to combine timeless design with functionality rather than following fashion; to outlive all passing trends and to make Mido watches a product to be passed on to future generations. The objective is to create timepieces in high-quality materials, endowed with high-precision movements and offering exceptional water-resistance, in the spirit of sustainable development.

Mido in the Hour Passion outlet at OUTLETCITY METZINGEN

Their clear and distinctive look has enduring appeal. Rather than following the whims of fashion, Mido's philosophy lies in combining timeless design with functionality. The result is creations which outlive all fashion trends – a Mido watch can be passed down through the generations. The aim is to produce timepieces from high-quality materials, with precise movements and protected by exceptional waterproofing. Sustainability is a top priority for Mido. Find your perfect model in the Hour Passion outlet!