SWATCH watches – the most successful wrist watches of all time

From its beginnings with a lightweight plastic watch consisting of just 51 components, SWATCH has developed the most successful wristwatch of all time. High quality at an affordable price and the unmistakeable design make the SWATCH watch a real cult accessory. SWATCH is famous primarily for its colourful and playful plastic watches which appear in a new collection every six months. As well as the lower cost cult range, the company also creates classy and sporty watches with stainless steel cases, stainless steel and leather straps and interesting additional functions. For example, the SWATCH Snowpass has an access function which can be used as a ski pass in ski areas all over the world. Many of the trendy models are also available in the SWATCH store in the Outletcity Metzingen.

One brand, many models

The SWATCH is a must-have for every season. There is a model to suit every occasion: while the funky plastic watch makes a simple jeans-based ensemble into a hip on-trend look, traditional styles turn heads when worn with the more elegant models in stainless steel. The cult watches with the cheeky details have been collectors' items for a long time and it is particularly the limited special editions with a platinum case or a diamond bezel that make every collector's heart beat faster.

SWATCH – watches which shake the world

The Swiss watch brand SWATCH has been turning the world of watches upside down for the last 25 years and making time an adventure! Founded in 1983 by Nicolas G. Hayek and today presided over by Arlette-Elsa Emch, SWATCH is one of the trendiest fashion brands in the world. The first watches startled the public with their provocative spirit, innovative design and massive success. With the launch of Swatch Bijoux in 2000, the Swiss cult brand extended the range to include a fashionable and creative jewellery collection.